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Known for award-winning integrated marketing programs that engage stakeholders through digital, social, earned media, and experiential channels, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group.
About Next 15
Next 15 is a communications business that employs over 1,800 people across 42 offices in 14 countries, incorporating 19 subsidiary agencies spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications
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M Booth Health’s Post
U.S.
Across the country, policies are cropping up like weeds, choking off access to knowledge that could safeguard their health and happiness.
Fast forward two decades, and I realize how lucky I was.
He also served as Global Head of Healthcare Creative at Weber Shandwick, where he established and grew one of the industry’s first global creative teams dedicated to health.
Peter’s work has been recognized by the industry’s most prestigious award shows, including Cannes Lions, CLIO Health, PR Week, SABRE Awards, Communiqué Awards, London International Awards, PRSA, Shorty Awards, and many others.
Government agencies, hospitals, healthcare providers, and even industry can all play a crucial role in becoming part of their trusted health circle, offering resources and information tailored to their needs. Clients include pharmaceutical companies, medical device manufacturers, government agencies, medical societies, and advocacy organizations.
Gen Z LGBTQ+ are building their own networks to find the health information they desperately need.
Prior to joining M Booth Health, Peter launched and served as Chief Creative Officer of DXTRA Health Integrated Solutions, acting as the most senior health creative lead across a portfolio of 27 communications, experiential, and specialist agencies within The Interpublic Group of Companies (IPG).
MBH's Peter Matheson Gay shares his personal experience and why schools are such a critical source of health information for this group. Given the significant decline in support and allyship, today just sharing a rainbow flag is a meaningful gesture to help the LGBTQ+ community feel seen and supported. Read the article here: https://lnkd.in/e_nZXe9j#ChosenCircles#MBHinsights#healthequity#LGBTQhealth
More than 25 years ago, as a closeted gay teen, getting useful health information felt like winning the lottery.
“He understands that the stakes have never been higher in health, and that delivering work that makes the world better for people impacted by disease is paramount to our clients’ success as a business and their contribution to society as a whole.”
“Joining the M Booth Health team couldn’t be more exciting,” said Matheson Gay. “Not only is this a group of some of the smartest people in the industry, they’re also deeply passionate about what they do.
In places like Florida, even mentioning LGBTQ+ issues is forbidden in a school setting. The agency is a people-first firm that attracts the best talent and the best brands to a workplace alive with courage, ideas, respect, and humanity. That combination and energy is rare.” He added, “This, alongside a nimbler, more entrepreneurial work style, presents an incredible opportunity to shake up the healthcare communications industry as a whole – and that’s the dream assignment.”
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About M Booth Health
M Booth Health is an award-winning NY-based global health communications consultancy of specialists with deep expertise advancing landmark developments in global health and medicine.
In this newly created role, Peter will drive the overall impact of the agency’s work by infusing breakthrough creativity and insight-informed strategy across the business.
MBH Taps Peter Matheson Gay as First Chief Impact Officer
NEW YORK, NY, March 16, 2022 – M Booth Health has named Peter Matheson Gay its first Chief Impact Officer on the heels of the health communication consultancy’s strongest performing year marked by double-digit growth and signature account wins.
Join me in demanding better, in becoming a source of light, and in ensuring that every young person, regardless of their identity, has the chance to thrive. In more progressive periods, brands were encouraged to show concrete actions as allies, like donations or policy support.